Maximize your hotel online distribution

Your “channels” are all the different websites from which travelers are able to book rooms in your hotel. It can be a direct channel like your own hotel website, or it can be an indirect channel like OTA’s (Online Travel Agencies). OTA’s are common, and there are many on the internet...


10 tips to better manage your hotel Facebook page

Smartly managing your Hotel Facebook Page is assuredly the number one priority of your social media and digital marketing strategy. Creating relevant and engaging content is the key to reach more guests. Here is how to do it the right way...


The secrets of Hotel Search Engine Marketing

As a hotel owner, appearing on the first page of Google’s search results is surely one of your top marketing dreams. To achieve this you should, first of all, start working on your hotel SEM (Search Engine Marketing), which embraces SEO, SEA and SMO techniques.


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Competitive Set Analysis for your hotel

Are you wondering how to create a complete and suitable hotel competitive analysis for your property (what we call in marketing terms, hotel benchmarking)? Great idea!


8 simple tips for a great hotel website

Are you keen on getting a dedicated hotel website? This would be a smart choice, as your property website is often the first impression received by potential guests, and the most important point in making their decisions on whether to book…or not!


Which hotel marketing mix for your property?

Would you like to develop a powerful, effective marketing strategy for your hotel, as adopted by large hotel chains? Marketing is the art of selling and promoting your hotel rooms, and there is a great deal you can do it make it successful...


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