Harnessing Digital Tools to Promote Your Hotel Effectively

As of 2023, the global hotel and resort industry is worth a massive $1.21 trillion and boasts hundreds of thousands of accommodation options available to travellers. In other words, it’s competitive!

As a hotel, you need to promote your business effectively in order to differentiate yourself from other brands and attract guests. Fortunately, there are a wealth of digital tools to meet your needs, and we’ve got a rundown of some of the best.

Why Should You Use Digital Tools?

In the modern business world, there aren’t many companies left that aren’t using some sort of digital marketing strategy. From websites to social media, promotion is closely linked with technology. But, for all its effectiveness, digital marketing is undeniably time-consuming and takes a lot of know-how to get right.

That’s where software comes in. By taking advantage of digital tools, you can automate a lot of your marketing and use the expertise of third-party teams to push your campaigns forward. Why start from scratch when there are tools that have already laid the foundations?

To give you an idea of what software can do for you and insight into which tools we recommend, here are some of our top picks to promote your hotel effectively.

Boostly

Boostly comes highly recommended by HotelMinder reviewers. Designed specifically for short-term rental properties and accommodation, they make it simple to create websites for direct bookings and increase the number of guests in your hotel.

Via WordPress, a trusted, reputable platform, Boostly works directly with you to build sites that convert browsers into bookers. They believe that hotels shouldn’t have to rely on third-party booking sites, but should instead be able to take control of their business and cut out the commission, and they’re here to give you the confidence to do just that.

With a range of price points for different packages and a service that’s tailored to your hotel, check out Boostly if you’re ready to take charge of your bookings.

Outbase

Outbase is a B2B sales prospecting platform helping you gain more leads from other businesses. Using their sales software you can work your way through markets and identify your target audience, before pinpointing leads you’d like to communicate with.

Once you’ve identified your target customers, Outbase will provide you with unique, engaging marketing messaging to send their way. If you need more guests, you only have to increase your prospecting and drive more leads to your hotel. Sales have never been simpler!

With great onboarding support, an intuitive interface, and an expert team at your fingertips, Outbase is a tool that every hotel looking for more B2B leads needs.

Buffer

Social media is a crucial aspect of every digital marketing strategy. For hotels, it allows you to highlight your interiors, show off your service, and dazzle with the delightful extras that guests can find through your brand. The downside is that it can also be a 24/7 marketing method.

To reduce the time you spend posting on social media, check out Buffer. Easy to use and with everything you need, it allows you to draft full posts and schedule them to upload whenever and wherever you like.

Create weeks worth of posts in one go and keep up with regular, high-quality content, all with the help of Buffer. It’s the ultimate social media toolkit designed to save you a lot of time.

Google Booking Links

Source: https://www.youtube.com/watch?v=KaYkr4B-8Ls

Google has a wealth of digital tools we recommend taking advantage of, from Google My Business to Google Analytics. Now, though, we want to shine the light on Google Hotel Booking Links.

Completely free (yes, free!), it allows for the promotion of your hotel when potential guests search for accommodation through this popular search engine. By setting up your free booking link, Google will display your hotel name alongside a room rate and a handy link that’ll take potential customers directly to your landing page.

As a free tool provided by the world’s leading search engine, it’s a no-brainer that you give it a go.

Simplotel

Similarly to Boostly, Simplotel provides an easy solution to building your own bookings website. Working worldwide with over 2000 hotels, their experienced team will build and manage a professional website that puts bookings back into your hands.

Track your customer journey, nudge customers who abandon the site to come back, and connect with a global audience of targeted travellers.

DashThis

With an omnichannel approach necessary to engage a wide audience, digital marketing is complex and spans many platforms. DashThis aims to simplify your strategy by providing a comprehensive overview of your entire network.

Connecting your library of tools in one dashboard, you can monitor KPIs and create one single report of your marketing progress. Share it with your team, potential business partners, and lenders for a comprehensive overview of your growth.

DashThis tracks a wide range of marketing data for your hotel, including revenue, cost-per-click, impressions, and website sessions.

What About Hotel Management?

For some hotel CEOs, all the tools in the world can’t make marketing fun! If you’re tired of devoting your days to gaining leads and want to focus on big-picture tasks instead, it might be time to hand your strategy over to a hotel management team.

At HotelMinder, our hospitality experts provide professional management of your marketing campaigns alongside your sales and day-to-day processes. With time to devote to your hotel and the knowledge to create engaging campaigns to convert lookers into bookers, you won’t have to think about digital marketing ever again. And… breathe!

Final Words

If you’re overwhelmed by the prospect of running your own digital marketing strategy or you don’t know where to start, we can help. Get in touch with our hotel experts today and let’s talk sales.

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